Limted-Edition Mega Construx Fender Stratocaster

Just pre-ordered a limited-edition buildable Fender guitar from Mega that is supposed to ship in April. Only heard about it on a Google Alert I have set up for Mega. Seems to be a promotion for a collectibles app called NTWRK, apparently the only way to order it at this point. The story said the pre-order was only the 13th-14th, but I was able to place an order this morning...$50, plus an unfortunate $16 shipping fee. The discussion on that app seemed to indicate that this was made for a cancelled toy show, and the quantities may be limited to 300-500 sets. Surprised that Mega did not promote this opportunity here...